Founder & Managing Director of Nordwind
Hi, I'm Lena.
For ten years, my team and I have been building websites that load fast, work for everyone and skip the agency jargon. Here's who is behind Nordwind.
- From Kiel, living in Berlin
- Coffee, black
- Offshore sailing licence
- Astro fan since 2022
- Reads timetables for fun
Lena in numbers
- years of Nordwind
- 10
- websites launched
- 150+
- nautical miles sailed
- 1,400
- cups of coffee before ten
- 3
My compass
Four directions I navigate by – at work and beyond.
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North
Where I come from
I grew up in Kiel, between the fjord and the ferry timetables. After studying media computing, I spent six years at a large agency – and learned how I didn't want to do things myself.
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East
What drives me
Websites that work for everyone. When someone using a screen reader gets through a form we built without any help, that's my best day.
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South
What keeps me grounded
Sailing, sourdough and my niece, who explains to me why my favourite app is "so cringe".
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West
Where I'm heading
Nordwind should stay small and still make a bigger difference: more projects for clubs and cultural institutions that can't afford a large agency.
A day with me
No two days are alike – but this one comes up pretty often.
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A ride by the water
Cycling along the Landwehr Canal. The best ideas come before my phone is on.
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Coffee & inbox
Every enquiry gets an answer the same day – a promise is a promise.
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First conversations
Listening, asking, sketching. A whiteboard photo is often how a new website begins.
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Lunch with the team
A fixed slot, no laptops. Most running gags start here – and sometimes new ideas.
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Steering projects
Checking schedules, collecting feedback, setting priorities – so the team can work undisturbed.
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Review with Mira
Before a site goes live, I test it myself with a keyboard and a screen reader.
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Off to the water
In summer, out on the Wannsee in a dinghy. You only learn to read the wind outside.
This or that?
- Coffee (my pick) or Tea
- Sea (my pick) or Mountains
- Early bird (my pick) or Night owl
- Figma or Paper (my pick)
- Phone (my pick) or Email
- Light or Dark (my pick)
My motto
“Tacking against the wind is still moving forward.”