Case study · Booking & appointments · 2025
Case study: Dr. Weiß dental practice
In October 2025 the practice’s new, accessible website went live – with online booking, clear service pages and load times under two seconds. Here is what changed in the twelve months after, compared with the twelve months before.
-
Visitors per month
+55%
compared with the 12 months before launch
-
Appointments booked online
1,424
in the first 12 months
-
Appointments by phone
41%
previously 78% of all appointments
-
Load time (LCP)
1.1 s
previously 4.6 s on mobile
Visibility
More people find the practice – mostly through Google Search and Google Maps.
Unique visitors: +55% since launch
Visitors per month, twelve months before and after the new website launched. On average 1,171 before, 1,813 after.
- Before
- After
Data as a table
| Month | Unique visitors |
|---|---|
| October 2024 | 1,180 |
| November 2024 | 1,120 |
| December 2024 | 1,090 |
| January 2025 | 1,210 |
| February 2025 | 1,160 |
| March 2025 | 1,240 |
| April 2025 | 1,190 |
| May 2025 | 1,230 |
| June 2025 | 1,150 |
| July 2025 | 1,100 |
| August 2025 | 1,170 |
| September 2025 | 1,210 |
| October 2025 | 1,420 |
| November 2025 | 1,530 |
| December 2025 | 1,610 |
| January 2026 | 1,720 |
| February 2026 | 1,790 |
| March 2026 | 1,850 |
| April 2026 | 1,910 |
| May 2026 | 1,880 |
| June 2026 | 1,960 |
| July 2026 | 2,010 |
| August 2026 | 1,990 |
| September 2026 | 2,080 |
Where visitors come from
Share of visits by source in the twelve months after launch. Seven in ten visits come via Google.
- Google Search 46%
- Google Maps 24%
- Direct 17%
- Referrals 8%
- Social Media 5%
Data as a table
| Category | Value |
|---|---|
| Google Search | 46% |
| Google Maps | 24% |
| Direct | 17% |
| Referrals | 8% |
| Social Media | 5% |
To the top of Google
Position in Google Search for key search terms, before launch and twelve months after (position 1 = top).
- Sept 2025
- Sept 2026
Data as a table
| Sept 2025 | Sept 2026 | |
|---|---|---|
| Zahnarzt Leipzig | Position 14 | Position 3 |
| Zahnarzt Südvorstadt | Position 6 | Position 1 |
| Angstpatienten Zahnarzt | Position 23 | Position 2 |
| Zahnreinigung Leipzig | Position 18 | Position 5 |
| Zahnarzt Notdienst Leipzig | Position 11 | Position 4 |
Appointments
Since launch, patients book their appointments themselves – in the evening and at weekends, too.
Online bookings per month
Appointments booked through the website since launch in October 2025: from 38 in the first month to 171 in the twelfth.
Data as a table
| Month | Online bookings |
|---|---|
| October 2025 | 38 |
| November 2025 | 64 |
| December 2025 | 81 |
| January 2026 | 97 |
| February 2026 | 112 |
| March 2026 | 126 |
| April 2026 | 131 |
| May 2026 | 140 |
| June 2026 | 152 |
| July 2026 | 149 |
| August 2026 | 163 |
| September 2026 | 171 |
How appointments are made
Share of appointments by channel, in the year before and after launch. Online rose from 6% to 47%.
- Phone
- Online
- In person
Data as a table
| Phone | Online | In person | |
|---|---|---|---|
| Before | 78% | 6% | 16% |
| After | 41% | 47% | 12% |
6.5% of visitors book an appointment
Visitors in the twelve months after launch and how many of them reached each step up to the booking.
Data as a table
| Value | Share | |
|---|---|---|
| Visitors | 21,750 | 100.0% |
| Viewed a service page | 9,810 | 45.1% |
| Opened the booking form | 3,120 | 14.3% |
| Booked an appointment | 1,424 | 6.5% |
38% of bookings outside opening hours
Online bookings by weekday and time of day in the twelve months after launch (opening hours Mon–Fri 8 am–6 pm). Most bookings come in on Monday mornings; outside opening hours, evenings between 6 and 9 pm are the most popular.
- Opening hours
Data as a table
| 0–6 am | 6–8 am | 8 am–12 pm | 12–2 pm | 2–6 pm | 6–9 pm | 9 pm–12 am | |
|---|---|---|---|---|---|---|---|
| Monday | 6 bookings | 18 bookings | 102 bookings | 46 bookings | 73 bookings | 38 bookings | 22 bookings |
| Tuesday | 4 bookings | 15 bookings | 89 bookings | 40 bookings | 66 bookings | 35 bookings | 20 bookings |
| Wednesday | 4 bookings | 13 bookings | 79 bookings | 36 bookings | 60 bookings | 32 bookings | 18 bookings |
| Thursday | 3 bookings | 13 bookings | 73 bookings | 33 bookings | 56 bookings | 37 bookings | 19 bookings |
| Friday | 3 bookings | 12 bookings | 60 bookings | 30 bookings | 40 bookings | 20 bookings | 12 bookings |
| Saturday | 4 bookings | 7 bookings | 22 bookings | 13 bookings | 12 bookings | 10 bookings | 13 bookings |
| Sunday | 7 bookings | 6 bookings | 16 bookings | 12 bookings | 18 bookings | 31 bookings | 26 bookings |
Technology and accessibility
Fast, accessible to WCAG 2.2 AA and rated well by Google – measured on a smartphone.
Lighthouse: (almost) 100 four times
Lighthouse scores of the home page (mobile, 0–100) after launch, with the old website’s scores below.
Data as a table
| After | Before | |
|---|---|---|
| Performance | 98 | 54 |
| Accessibility | 100 | 71 |
| Best Practices | 100 | 79 |
| SEO | 100 | 83 |
Core Web Vitals: all in the green
Field data from real mobile visits (75th percentile), before and after launch. Lower is better; the ranges follow Google’s thresholds.
- Old website
- New website
- good
- needs improvement
- poor
Data as a table
| Old website | New website | |
|---|---|---|
| LCP (Largest Contentful Paint) | 4.6 s (poor) | 1.1 s (good) |
| INP (Interaction to Next Paint) | 380 ms (needs improvement) | 90 ms (good) |
| CLS (Cumulative Layout Shift) | 0.24 (needs improvement) | 0.01 (good) |
Accessibility mattered to us, but we didn’t know where to start. Nordwind tested every page with keyboard and screen reader and explained everything in plain words.
Is your project next?
Tell us what you have in mind – we'll get back to you within one business day.
Start a project